Thanks for your reasoned comments

As you have no doubt noted when looking at alternative solutions, real production barcode readers are expensive.
Yes, but this can be optional. But you are true, the difference in price between integrated and external may be cheaper. Most people not pay a premium charge for that option.
I'm not surprised that OQO has passed up this market.
Do you think so? Control systems, health caring, field service, data recolectors, stores, control of urban / militar / civil assets, etc?? See this...
http://www.buildyourumpc.com/SearchResults.asp?Cat=17
This would mean that a new case design and a new production run for that case would be required.
I love the OQO form factor or any better than this. If the barcode reader is the problem... i spend the money in external barcode. But it is possible to maintain the OQO form factor and integrate barcode as optional? I think OQO can do it.

Furthermore, the OQO is in no way a rugged machine.
OQO is marketing his device as SEMI rugged.
All in all, for those situations where a PC and a barcode reader are required in the field, having an OQO on one side of your belt and the reader on the other side (connected via bluetooth) might make the most sense.
Actually the field operators of our customers are using OQO-bluetooth barcode like you describe.
There the option of Toughbook CF-U1, it is an Atom UMPC with Windows Vista, with integrated barcode, but not as cool as OQO...
